{"id":1048113,"date":"2024-09-16T20:06:44","date_gmt":"2024-09-17T00:06:44","guid":{"rendered":"https:\/\/democrats.org\/?p=1048113"},"modified":"2024-09-16T20:06:45","modified_gmt":"2024-09-17T00:06:45","slug":"icymi-in-high-visibility-ad-campaign-dnc-declares-were-in-our-kamala-era-to-encourage-voter-registration","status":"publish","type":"post","link":"https:\/\/democrats.org\/news\/icymi-in-high-visibility-ad-campaign-dnc-declares-were-in-our-kamala-era-to-encourage-voter-registration\/","title":{"rendered":"ICYMI: In High-Visibility Ad Campaign, DNC Declares \u201cWe\u2019re in our Kamala Era!\u201d To Encourage Voter Registration"},"content":{"rendered":"\n
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Following Tuesday\u2019s debate, where Vice President Harris clearly laid out the contrast in this election and her vision for a New Way Forward, the Democratic National Committee launched a new billboard campaign, reaching voters in the high-traffic areas of Times Square and the Las Vegas Strip to ask if they are “…Ready for It?” and direct them to IWillVote.com<\/a> to enter their \u201cKamala era\u201d and register to vote. <\/p>\n\n\n\n

Democrats are engaging voters on the issues that matter most and letting them know how they can make their voices heard in this election. As we approach the final sprint to November, the DNC reminds voters it\u2019s almost time to Speak Now and chart a New Way Forward with Vice President Harris.

Take a look at some of the coverage highlights below:\u00a0<\/strong><\/p>\n\n\n\n

People<\/strong><\/a>: Taylor Swift-Inspired Billboards for Kamala Harris Appear in Times Square and Las Vegas: ‘\u2026Ready for It?’<\/strong><\/h3>\n\n\n\n

[Charna Flam, 9\/13\/24] <\/p>\n\n\n\n

\u201cOn Tuesday, Sept. 10, Swift, 34, officially endorsed Vice President Harris in the 2024 presidential race following the first debate between Harris and former president Donald Trump. Now, the Democratic National Committee is using the singer\u2019s discography for witty campaign billboards that will be posted in New York City and Las Vegas, beginning on Friday, Sept. 13.<\/p>\n\n\n\n

\u201cThe Times Square digital billboard includes the phrase \u2018We\u2019re in our Kamala era,\u2019 a play on the title of Swift\u2019s Eras Tour. It also features another image utilizing Swift\u2019s hit song \u2018…Ready for It,\u2019 from her 2017 Reputation album, with the phrase \u2018A New Way Forward\u2026 Ready for It?\u2019<\/p>\n\n\n\n

\u201cThe New York City ads will be placed 22 stories above the red steps in Times Square and feature a rotation of the two Swift-inspired images. (The placement of the NYC ads also seems to cheekily reference two of Swift\u2019s hit songs \u201822\u2019 and \u2018Re\u2019d from her 2012 album, Red.) <\/p>\n\n\n\n

\u201cThere are also two ads for Las Vegas billboards. One is a photo of Harris, 59, with the text, \u2018We\u2019re in our Kamala era,\u2019 and another shows a picture of Trump, 78, that reads \u2018Exhausted with this guy?\u2019\u201d<\/p>\n\n\n\n

Hollywood Reporter<\/strong><\/a>: \u201cIn Our Kamala Era\u201d: Taylor Swift Ads Launch After Her Endorsement<\/strong><\/h3>\n\n\n\n

[Jackie Strause, 9\/13\/24]<\/h3>\n\n\n\n

\u201cTaylor Swift is in her Kamala era.<\/p>\n\n\n\n

\u201cThe superstar singer-songwriter\u2019s key phrase took over digital billboards in New York\u2019s Times Square and on the Las Vegas strip Friday in a marketing push from the Democratic National Committee, spurred on by her endorsement for Vice President Kamala Harris and running mate Tim Walz.<\/p>\n\n\n\n

\u201c\u2018As we drive the contrast between Vice President Harris\u2019 New Way Forward and Donald Trump\u2019s Project 2025 agenda, which would rip away reproductive rights and rig the economy against working families, we\u2019re reminding voters that it is critical to speak now to dump Trump and enter our Kamala era by visiting IWillVote.com and doing their research on how, where and when to vote in this election,\u2019 said DNC communications director Rosemary Boeglin in a statement to THR on Friday.\u201d<\/p>\n\n\n\n

Deadline<\/strong><\/a>: Democratic National Committee References Taylor Swift\u2019s Kamala Harris Endorsement In Times Square, Las Vegas Ads<\/strong><\/h3>\n\n\n\n

[Ted Johnson, 9\/13\/24]<\/p>\n\n\n\n

\u201cThe Democratic National Committee is capitalizing on Taylor Swift\u2018s endorsement with a Times Square digital ad and Las Vegas strip billboards that make reference to the superstar.<\/p>\n\n\n\n

The digital billboard in Times Square feature rotating images of Harris and the tagline, \u2018We\u2019re in our Kamala era!\u2019 and \u2018A New Way Forward\u2026Ready For It?\u2019 Those are references to Swift\u2019s Eras tour and her song \u2026Ready For It?<\/p>\n\n\n\n

\u201cThe spots also direct viewers to IWillVote.com, just as Swift directed her fans to voter registration.<\/p>\n\n\n\n

\u201cThe digital billboard is located 22 stories above the RED steps in Times Square.<\/p>\n\n\n\n

\u201cThe Vegas billboards also reference the \u201c\u2018Kamala era\u2019 as well as a key moment from the debate, when Harris baited Donald Trump by noting that attendees to his rally left early because they were bored. \u2018Exhausted by this guy?\u2019 the billboard reads, with a picture of Trump.\u201d<\/p>\n\n\n\n

Variety<\/strong><\/a>: Dems Capitalize on Taylor Swift Support With Ad Touting \u2018Kamala Era\u2019<\/strong><\/p>\n\n\n\n

[Gene Maddaus, 9\/13\/24]<\/p>\n\n\n\n

\u201cThe Democratic National Committee is paying for outdoor advertising with a message alluding to Swift\u2019s tour: \u2018We\u2019re in our Kamala era!\u2019<\/p>\n\n\n\n

\u201cThe ad is slated to run on a digital display in Times Square in New York, and on billboards in Las Vegas. Nevada is a swing state where the Democratic Party thinks the connection to live entertainment \u2014 a major local industry \u2014 is especially powerful.<\/p>\n\n\n\n

\u201cAnother ad in the same locations will say \u2018A New Way Forward\u2026 Ready for It?\u2019\u201d<\/p>\n\n\n\n

Rolling Stone<\/strong><\/a>: DNC Leans Into Taylor Swift\u2019s Kamala Harris Endorsement With New Ads<\/strong><\/p>\n\n\n\n

[Jon Blistein, 9\/13\/24]<\/p>\n\n\n\n

\u201cOne ad features a photo of Harris with the slogan, \u2018We\u2019re in our Kamala era\u2019 (ostensibly a nod to the Eras Tour, though \u2018in our [blank] era\u2019 feels a bit more like a broad pop colloquialism at this point \u2014 but who\u2019s counting). The other ad is certainly more overt, tacking on a Reputation reference to Kamala\u2019s campaign slogan: \u2018A New Way Forward\u2026 Ready for It?\u2019<\/p>\n\n\n\n

\u201cBoth ads are slated to appear on a digital display in Times Square in NYC, as well as billboards in Vegas. In a statement, DNC Communications Director Rosemary Boeglin said, \u2018We\u2019re reminding voters that it is critical to speak now to dump Trump and enter our Kamala era by visiting IWillVote.com and doing their research on how, where and when to vote in this election.\u2019\u201d<\/p>\n\n\n\n

Billboard<\/strong><\/a>: Kamala Harris\/Tim Walz \u2018Ready For It\u2019 and \u2018Kamala Era\u2019 Ads Go Up Following Taylor Swift Endorsement<\/strong><\/p>\n\n\n\n

[Gil Kaufman, 9\/13\/24]<\/p>\n\n\n\n

\u201cThe Kamala Harris campaign has pivoted from its Brat Summer to a new Era. On Friday (Sept. 13) the Democratic National Committee unveiled a new digital billboard campaign in New York and Las Vegas that leans into Taylor Swift\u2018s endorsement of the presidential bid by the sitting Vice President and her VP pick, Minnesota Gov. Tim Walz.<\/p>\n\n\n\n

\u201cThe ads from the DNC read \u2018We\u2019re In Our Kamala Era!\u2019 in a nod to Swift\u2019s billion-dollar Eras Tour, as well as \u2018A New Way Forward\u2026 Ready For It?,\u2019 a play on the song of the same name from the singer\u2019s 2017 Reputation album. According to People, the Manhattan billboard is located 22 stories above the iconic red steps in Times Square \u2014 a seemingly Swift-esque Easter egg reference to Swift\u2019s songs \u201822\u2019 and \u2018Red\u2019 from 2012\u2019s Red album.<\/p>\n\n\n\n

\u201cMeanwhile the ads on the Las Vegas strip feature a photo of Harris, 59, with the Eras reference, as well as another of Trump, 78, that asks, \u2018Exhausted with this guy?\u2019 While the New York ads are aimed at irritating Trump \u2014 who is known for putting his name on a number of buildings in New York \u2014 in his former home town, the choice of Sin City for the latter ad coincided with the twice-impeached former President\u2019s planned rally in Vegas on Friday.\u201d<\/p>\n\n\n\n

The Hill<\/strong><\/a>: DNC nods to Taylor Swift in new ad campaign<\/strong><\/p>\n\n\n\n

[Lauren Irwin, 9\/13\/24]<\/p>\n\n\n\n

\u201cThe Democratic National Committee (DNC) is capitalizing on superstar Taylor Swift\u2019s recent endorsement of Vice President Harris by launching a new advertisement campaign.<\/p>\n\n\n\n

\u201cThe ads will be placed in Times Square in New York City and on the Las Vegas Strip, asking voters if they are \u2018Ready For It?\u2019 in a nod to one of Swift\u2019s songs. The ads will provide information on how and where to vote this November, the DNC said.<\/p>\n\n\n\n

\u201cThe DNC said the Times Square ad will feature rotating images celebrating \u2018our Kamala era\u2019 and in Las Vegas the ads will contrast Harris with her GOP opponent, former President Trump.<\/p>\n\n\n\n

\u201c\u2018As we drive the contrast between Vice President Harris\u2019 New Way Forward and Donald Trump\u2019s Project 2025 agenda, which would rip away reproductive rights and rig the economy against working families, we\u2019re reminding voters that it is critical to speak now to dump Trump and enter our Kamala era by visiting IWillVote.com and doing their research on how, where, and when to vote in this election,\u2019 DNC Communications Director Rosemary Boeglin said in a statement.\u201d<\/p>\n\n\n\n

The Independent<\/strong><\/a>: DNC enters its \u2018Kamala Era\u2019 with new Taylor Swift-themed ads<\/strong><\/p>\n\n\n\n

[Inga Parkel, 9\/13\/24]<\/p>\n\n\n\n

\u201cOn Friday (September 13), just days after the megastar, 34, announced she would be voting for Harris in the 2024 presidential election, the DNC displayed its new slogan \u2013 \u2018A New Way Forward\u2026. Ready for It?\u2019 and \u2018We\u2019re In Our Kamala Era\u2019 \u2013 across digital billboards in New York\u2019s Times Square and the Las Vegas strip.\u201d<\/p>\n\n\n\n

NME<\/strong><\/a>: Kamala Harris campaign launch Taylor Swift-themed ads after endorsement<\/strong><\/p>\n\n\n\n

[Emma Wilkes, 9\/13\/24]<\/p>\n\n\n\n

\u201cThe Democratic National Committee (DNC) launched billboards in New York City and Las Vegas today (September 13) reading \u2018We\u2019re in our Kamala era!\u2019 and \u2018A New Way Forward\u2026 Ready For It?\u2019.<\/p>\n\n\n\n

\u201cIn a statement, DNC communications director Rosemary Boeglin said [via The Week]: \u2018As we drive the contrast between Vice President Harris\u2019 New Way Forward and Donald Trump\u2019s Project 2025 agenda, which would rip away reproductive rights and rig the economy against working families, we\u2019re reminding voters that it is critical to speak now to dump Trump and enter our Kamala era.\u2019\u201d<\/p>\n\n\n\n

NBC News<\/strong><\/a>: DNC launching Taylor Swift-themed ads<\/strong><\/p>\n\n\n\n

[Jane C. Timm and Megan Lebowitz, 9\/13\/24]<\/p>\n\n\n\n

\u201cThe Democratic National Committee knows the influence of Taylor Swift \u2019all too well\u2019 and is launching ads referring to her in Times Square and on the Las Vegas Strip. <\/p>\n\n\n\n

The ads refer to Swift with statements such as \u2018We\u2019re in our Kamala era!\u2019 and \u2018A new way forward \u2026 ready for it?\u2019 They also urge voters to visit a website that helps them research where and how to vote.<\/p>\n\n\n\n

\u201c\u2018As we drive the contrast between Vice President Harris\u2019 New Way Forward and Donald Trump\u2019s Project 2025 agenda, which would rip away reproductive rights and rig the economy against working families, we\u2019re reminding voters that it is critical to speak now to dump Trump and enter our Kamala era by visiting IWillVote.com and doing their research on how, where, and when to vote in this election,\u2019 DNC spokesperson Rosemary Boeglin said in a statement.\u201d <\/p>\n\n\n\n

Hindustan Times<\/strong><\/a>: Taylor Swift’s Dems support pushes \u2018Kamala era\u2019 ads to take over NYC, Las Vegas on the day of Trump’s upcoming rally<\/strong><\/p>\n\n\n\n

[Ashima Grover, 9\/13\/24]<\/p>\n\n\n\n

\u201cMaking the most of Swift\u2019s impactful stance as part of the zeitgeist of the 21st-century experience, the Democratic National Committee has whipped out new sharp-witted campaign ads that will go up in New York City and Las Vegas Friday, September 13, onwards.<\/p>\n\n\n\n

\u201cOne of the Taylor Swift-inspired Kamala Harris ads plays with the artist\u2019s record-smashing Eras Tour title. The Times Square billboard will reportedly flash the message: \u2018We\u2019re in Our Kamala Era!\u2019 The digital billboard also includes another image that astutely uses the title of Swift\u2019s 2017 \u2018Reputation\u2019 album\u2019s hit track \u2018…Ready for It.\u2019 The phrase reads: \u2018A New Way Forward\u2026 Ready For It?\u2019\u201d<\/p>\n\n\n\n

The Week<\/strong><\/a>: DNC puts up Taylor Swift-inspired ads in Las Vegas, Times Square after singer endorses Kamala Harris<\/strong><\/p>\n\n\n\n

[The Week Staff, 9\/13\/24]<\/p>\n\n\n\n

\u201cTaylor Swift’s backing of Kamala Harris following the debate has sparked a surge in campaign efforts, with the Democratic National Committee (DNC) swiftly rolling out billboards and ads to boost her presidential campaign. <\/p>\n\n\n\n

“\u2019We’re in our Kamala era,\u2019 read the Times Square digital billboard. It also features Swift’s hit song ‘Ready for It’ from the \u2018Reputation\u2019 album in 2017, \u2018A New Way Forward…Ready for it?\u2019 <\/p>\n\n\n\n

\u201cIn one of the Las Vegas billboards, the text reads, \u2018We’re in our Kamala era\u2019 with another picture of Trump\u2014which read, \u2019Exhausted with this guy?\u2019” <\/p>\n\n\n\n

\u201cIn a statement, DNC communications director Rosemary Boeglin said, \u2019As we drive the contrast between Vice President Harris’ New Way Forward and Donald Trump’s Project 2025 agenda, which would rip away reproductive rights and rig the economy against working families, we’re reminding voters that it is critical to speak now to dump Trump and enter our Kamala era.\u2019\u201d <\/p>\n\n\n\n

KATV<\/strong><\/a>: Taylor Swift-inspired billboards for Kamala Harris pop up in NYC, Las Vegas<\/strong><\/p>\n\n\n\n

[\u200b\u200bJessica A. Botelho, 9\/13\/24]<\/p>\n\n\n\n

\u201cKamala Harris’ campaign appears to be making the most of Taylor Swift’s endorsement, as the the Democratic National Committee unveiled new Swift-inspired billboards in two U.S. states, including New York and Nevada.<\/p>\n\n\n\n

\u201cOne advertisement includes a photo of Harris and the words, \u2019We’re in our Kamala era,\u2019 a reference to Swift’s Eras Tour.<\/p>\n\n\n\n

\u201cAnother ad shows a different image of Harris, along with the words, \u2018A new way forward… Ready for It?\u2019 This one is a nod to her hit song, \u2019Ready for It,\u2019 which was on Swift’s Reputation album from 2017.\u201d<\/p>\n\n\n\n

Page Six<\/strong><\/a>: Kamala Harris campaign releases Taylor Swift-inspired ads after pop star\u2019s endorsement: \u2018Ready for it\u2019<\/strong><\/p>\n\n\n\n

[Eileen Reslen, 9\/14\/24]<\/p>\n\n\n\n

The Democratic National Committee released a billboard in New York City\u2019s Time Square this week that features a photo of Harris, 59, over the phrase \u201cWe\u2019re In Our Kamala Era,\u201d according to People.<\/p>\n\n\n\n

A second image again shows a close-up of the vice president and says underneath it, \u201cA New Way Forward\u2026 Ready For It?,\u201d referencing the Grammy winner\u2019s hit 2017 song off her \u201cReputation\u201d album.<\/p>\n\n\n\n

Per the magazine, there are also two additional Swift-inspired billboards on the Las Vegas strip.<\/p>\n","protected":false},"excerpt":{"rendered":"

Following Tuesday\u2019s debate, where Vice President Harris clearly laid out the contrast in this election and her vision for a New Way Forward, the Democratic National Committee launched a new billboard campaign, reaching voters in the high-traffic areas of Times Square and the Las Vegas Strip to ask if they are “…Ready for It?” and […]<\/p>\n","protected":false},"author":263,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1048113","post","type-post","status-publish","format-standard","hentry","category-press-release"],"acf":[],"yoast_head":"\nICYMI: In High-Visibility Ad Campaign, DNC Declares \u201cWe\u2019re in our Kamala Era!\u201d To Encourage Voter Registration - Democrats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/democrats.org\/news\/icymi-in-high-visibility-ad-campaign-dnc-declares-were-in-our-kamala-era-to-encourage-voter-registration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:site_name\" content=\"Democrats\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-17T00:06:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-17T00:06:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeNIe1I9LozOVu_pUFWW-Lu5eLedXwrmqBekZkQc7fb-hTFHuYSiAgUwEySb-J1rowg1lhiTGD2O9ePK42UqhppS1H5Lnn76qiONLXhJ45cAOS77Bcouo8_LSclppJI6TM5YdfCusLRTsyyNUorR5y2yawe?key=0P_FGGCyUJo8-gPJZBPUCQ\" \/>\n<meta name=\"author\" content=\"Claire DePree\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claire DePree\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/democrats.org\/news\/icymi-in-high-visibility-ad-campaign-dnc-declares-were-in-our-kamala-era-to-encourage-voter-registration\/\",\"url\":\"https:\/\/democrats.org\/news\/icymi-in-high-visibility-ad-campaign-dnc-declares-were-in-our-kamala-era-to-encourage-voter-registration\/\",\"name\":\"ICYMI: In High-Visibility Ad Campaign, DNC Declares \u201cWe\u2019re in our Kamala Era!\u201d To Encourage Voter Registration - 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