{"id":1049007,"date":"2024-10-18T10:00:26","date_gmt":"2024-10-18T14:00:26","guid":{"rendered":"https:\/\/democrats.org\/?p=1049007"},"modified":"2024-10-18T10:03:14","modified_gmt":"2024-10-18T14:03:14","slug":"dnc-rolls-out-youth-voter-campaign-at-taylor-swifts-miami-concert-and-in-the-battlegrounds-with-new-snapchat-filter-and-ads-directing-to-iwillvote-com","status":"publish","type":"post","link":"https:\/\/democrats.org\/news\/dnc-rolls-out-youth-voter-campaign-at-taylor-swifts-miami-concert-and-in-the-battlegrounds-with-new-snapchat-filter-and-ads-directing-to-iwillvote-com\/","title":{"rendered":"DNC Rolls Out Youth Voter Campaign at Taylor Swift\u2019s Miami Concert and in the Battlegrounds with New Snapchat Filter and Ads Directing to IWillVote.com"},"content":{"rendered":"\n

New Snapchat filter empowers young voters to express what they are \u201cfearless\u201d for, new boat billboard and billboards across Miami remind voters they\u2019re in their \u201cKamala era\u201d<\/em><\/p>\n\n\n\n

Today, with Taylor Swift set to perform in Miami, the DNC launched a Taylor Swift-themed \u2018I Will Vote\u2019 campaign targeting youth voters across the battleground states. The campaign includes an exclusive new Snapchat filter urging young voters to be \u201cfearless\u201d on the issues that will decide this election \u2013 from reproductive rights to economic opportunity \u2013 and visit IWillVote.com to learn how to cast their ballot for Vice President Harris this November. The ads will kick off in Miami with a mobile billboard on a boat near Swift\u2019s concert venue in Miami, billboards all across Miami, and a Snapchat filter available to users in the battleground states. The ads welcome voters to their \u201cKamala Era\u201d and direct young voters to IWillVote.com<\/a> so that they have the resources they need to vote and send Vice President Kamala Harris and Governor Tim Walz to the White House this November.<\/p>\n\n\n\n

\u201cThis election will determine the future for young voters, from student loan debt relief and economic opportunity to whether they have fewer rights than their grandmothers did,\u201d said Rosemary Boeglin, DNC Communications Director.<\/strong> \u201cDemocrats are reaching out to young voters where they are, from concert venues to social media platforms, to make sure they have the resources they need to cast their ballot. We\u2019re not taking any vote for granted, and we\u2019ll continue to make sure young voters across the country know everything that\u2019s at stake and the stark contrast between Vice President Harris\u2019 New Way Forward and Donald Trump\u2019s Project 2025 agenda. Our country\u2019s youth are mobilized to speak now for the future they deserve, and they\u2019ll elect Vice President Harris, Governor Tim Walz, and Democrats down the ballot in November.\u201d<\/p>\n\n\n\n

View the \u2018I Will Vote\u2019 campaign creative below:<\/strong>
<\/strong>
<\/strong>The snapchat filter will feature:<\/strong> \u201cIn My Voting Era\u201d at the top<\/p>\n\n\n\n

Be fearless for ________________  (Users can tap through)                                      <\/p>\n\n\n\n

Democracy<\/p>\n\n\n\n

Reproductive rights<\/p>\n\n\n\n

Climate action<\/p>\n\n\n\n

Student loan debt relief<\/p>\n\n\n\n

Health care<\/p>\n\n\n\n

Racial justice<\/p>\n\n\n\n

LGBTQ+ rights<\/p>\n\n\n\n

Economic opportunity<\/p>\n\n\n\n

Equality <\/p>\n\n\n\n

And a reminder to vote for Democrats, with a link to IWillVote.com at the bottom of the page.<\/p>\n\n\n\n

Example below:<\/strong><\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

<\/p>\n\n\n\n

Boat mobile billboard: Below and <\/strong>here<\/strong><\/a><\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

<\/a>
Billboards:
<\/strong><\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

<\/p>\n\n\n\n

The DNC\u2019s \u2018I Will Vote\u2019 campaign directs voters to the DNC\u2019s most complete, accurate, and up-to-date national coverage of polling places and voter education information all in one place. This latest campaign follows recently announced \u2018I Will Vote\u2019 ad buys from the DNC targeting Native American<\/a>, LGBTQ+<\/a>, and Latino<\/a> voters, as well as a California statewide campaign reaching AAPI, Armenian, Latino, Black, and LGBTQ+ voters.<\/p>\n","protected":false},"excerpt":{"rendered":"

New Snapchat filter empowers young voters to express what they are \u201cfearless\u201d for, new boat billboard and billboards across Miami remind voters they\u2019re in their \u201cKamala era\u201d Today, with Taylor Swift set to perform in Miami, the DNC launched a Taylor Swift-themed \u2018I Will Vote\u2019 campaign targeting youth voters across the battleground states. The campaign […]<\/p>\n","protected":false},"author":263,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1049007","post","type-post","status-publish","format-standard","hentry","category-press-release"],"acf":[],"yoast_head":"\nDNC Rolls Out Youth Voter Campaign at Taylor Swift\u2019s Miami Concert and in the Battlegrounds with New Snapchat Filter and Ads Directing to IWillVote.com - Democrats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/democrats.org\/news\/dnc-rolls-out-youth-voter-campaign-at-taylor-swifts-miami-concert-and-in-the-battlegrounds-with-new-snapchat-filter-and-ads-directing-to-iwillvote-com\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:site_name\" content=\"Democrats\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-18T14:00:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-18T14:03:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcOHp2BMSUP73G1ktgUJ3-HTFrBwYEER-o6gIay-JiBRxXVM6bCLUkdXnjxjkDmyCvWn8uJkLD9w71y3NN36o0hiC2dnXX2q_PM-7IFhlO4wa4YcR9ipnMhFoqM8ukA_ZpxopQ-TwmWzvIyJpQc0aaO62rz?key=DpueLUb2ngr_XdiDS_9vcA\" \/>\n<meta name=\"author\" content=\"Claire DePree\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claire DePree\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/democrats.org\/news\/dnc-rolls-out-youth-voter-campaign-at-taylor-swifts-miami-concert-and-in-the-battlegrounds-with-new-snapchat-filter-and-ads-directing-to-iwillvote-com\/\",\"url\":\"https:\/\/democrats.org\/news\/dnc-rolls-out-youth-voter-campaign-at-taylor-swifts-miami-concert-and-in-the-battlegrounds-with-new-snapchat-filter-and-ads-directing-to-iwillvote-com\/\",\"name\":\"DNC Rolls Out Youth Voter Campaign at Taylor Swift\u2019s Miami Concert and in the Battlegrounds with New Snapchat Filter and Ads Directing to IWillVote.com - 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