{"id":1053571,"date":"2025-06-14T14:57:00","date_gmt":"2025-06-14T18:57:00","guid":{"rendered":"https:\/\/democrats.org\/?p=1053571"},"modified":"2025-06-16T08:57:45","modified_gmt":"2025-06-16T12:57:45","slug":"icymi-dnc-goes-on-offense-with-new-digital-strategy-putting-republicans-on-their-heels","status":"publish","type":"post","link":"https:\/\/democrats.org\/news\/icymi-dnc-goes-on-offense-with-new-digital-strategy-putting-republicans-on-their-heels\/","title":{"rendered":"ICYMI: DNC Goes on Offense with New Digital Strategy Putting Republicans on Their Heels"},"content":{"rendered":"\n<p>The DNC is taking the gloves off on social media in the fight to beat back Donald Trump and his billionaire-first agenda. The new DNC digital agenda shows that Democrats are focused on authenticism \u2013 meeting the moment and going on offense.<\/p>\n\n\n\n<p>With this revamped digital strategy, the DNC is creating unique and innovative messaging opportunities that will organize and energize voters and strengthen our defenses against Trump and Republicans\u2019 attacks.&nbsp;<\/p>\n\n\n\n<p><strong>Here are some highlights from the coverage:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.notus.org\/democrats\/dnc-social-media-team-post-strategy\"><strong>NOTUS<\/strong><\/a><strong>: The DNC Is Posting Through It<\/strong><\/p>\n\n\n\n<p>[Alex Roarty, 6\/10\/25]<\/p>\n\n\n\n<p>\u201cA Democratic National Committee trying to prove it can effectively fight back against Donald Trump\u2019s administration has settled on a novel strategy to win back skeptical voters.<\/p>\n\n\n\n<p>\u201cSince the start of President Trump\u2019s second term, the normally buttoned-up social media accounts at the Democratic National Committee have leaned into shitposting. \u2026<\/p>\n\n\n\n<p>\u201cBehind the attention-grabbing gambit, DNC officials say, is a strategy to rebuild the party\u2019s battered brand by proving it is willing to get its hands dirty in a fight with Republicans.<\/p>\n\n\n\n<p>\u201c\u2018We\u2019re in a moment now where people have expectations of us as the resistance party,\u2019 said Paulina Mangubat, the DNC\u2019s digital content and creative director. \u2018And so our social team has just been focused on the moment and embodying the attitudes that everyone is feeling right now.\u2019 \u2026<\/p>\n\n\n\n<p>\u201cDNC officials say the approach is to learn from the most successful social media accounts, including those that cover pop culture and sports, to craft a message that actually breaks through the noise.<\/p>\n\n\n\n<p>\u201c\u2018It\u2019s putting people in charge who know how to dunk without reading a 40-page deck first,\u2019 said Tim Hogan, the DNC\u2019s senior adviser for messaging, mobilization and strategy. \u2018Go out and recruit those people, and empower those people that we already have on our team. I really think it is about putting the posters in charge.\u2019 \u2026<\/p>\n\n\n\n<p>\u201cBy some metrics, it\u2019s working: The DNC\u2019s social media accounts have grown by more than 1 million followers so far this year, according to the newsletter Chaotic Era. Some of the DNC\u2019s videos on TikTok have received more than 10 million views. And the response on social media from allies has been largely positive. \u2026<\/p>\n\n\n\n<p>\u201cDemocratic voters are eager to see the party fight back, she added, and treat members of the administration as \u2018objects of ridicule.\u2019<\/p>\n\n\n\n<p>\u201c\u2018It\u2019s really important for us to have the confidence online to call out these members of the Trump administration as pathetic and embarrassing \u2026 that is an energy that people want to see from us because it projects confidence and a knowledge of how people interact on Twitter specifically,\u2019 Mangubat said. \u2018It\u2019s all about dunks. People are treating politics like sports games, they want to see their team clap back and fight back.\u2019 \u2026<\/p>\n\n\n\n<p>\u201cThe type of posts the DNC now embraces show a greater degree of authenticity, Hogan said, that was missing previously.<\/p>\n\n\n\n<p>\u201c\u2018It is being willing to say what you believe,\u2019 he said. \u2018It is not overthinking it. It is being quick. It is being blunt. It is being direct. I think those are the hallmarks of authenticity.\u2019\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/slate.com\/news-and-politics\/2025\/06\/democrats-cuck-chair-joke-x-stephen-miller.html\"><strong>Slate<\/strong><\/a><strong>: The Democrats Are Giving Up On Going High<\/strong><\/p>\n\n\n\n<p>[Luke Winkie, 6\/11\/25]<\/p>\n\n\n\n<p><em>\u201cLuke Winkie<\/em><strong><em>: <\/em><\/strong><em>So what went into the shift in tone we\u2019ve been seeing on the @TheDemocrats X account? How was this strategy cooked up?<\/em><\/p>\n\n\n\n<p>\u201cPaulina Mangubat: &#8230;We want very badly to meet the moment and to be a cipher for how the American people are feeling, and we also want to project a level of understanding of how the internet works and how people use Twitter and TikTok and Instagram. So you\u2019ll notice that all of our posts look kind of different across platforms because we\u2019re trying our best to emulate what the big accounts are doing on those platforms.<\/p>\n\n\n\n<p><em>\u201cYou said that you want to meet the moment. How would you define this moment?<\/em><\/p>\n\n\n\n<p>\u201cPeople are consuming political content very similarly to sports content, and when you\u2019ve got a team, you want to see them fighting and you want to see them celebrating the wins, obviously, but also clapping back and being funny. You want to trust that the people who are at the top of the account know what they\u2019re doing. And I think posting things\u2014like the cuck-chair post, for example\u2014shows that our team is confident and it\u2019s a decision that was made in confidence. I think that it does have an impact on how at least Twitter users feel about the account.<\/p>\n\n\n\n<p><em>\u201cIt\u2019s funny you mention that. I\u2019ve been thinking about what the Democrats could do better with their messaging lately, and one thing that comes to mind is, I wish the party looked and felt more like my own group chat \u2026<\/em><\/p>\n\n\n\n<p>\u201cThat\u2019s organizing: getting our message out from our account and into people\u2019s group chats, having people sending out our tweets and Instagram posts via DM and saying \u2018I can\u2019t believe they posted this\u2019 or \u2018This is really awesome that they did this.\u2019 We\u2019re trying to use our organic social media as an organization tool to ultimately convey a sense of confidence and know-how with the platforms that we\u2019re using.<\/p>\n\n\n\n<p><em>\u201cWhen you do have moments where you go I think this might be going too far or This is too mean-spirited, how do those hesitations manifest for you? What types of post ideas do you find yourself balking at?<\/em><\/p>\n\n\n\n<p>\u201cI want to make sure that the joke is always at the Trump administration\u2019s expense. I want to make sure that it highlights how stupid they are. I don\u2019t mind taking, let\u2019s say, alternative routes to get there. The cuck chair was just the cuck chair. It\u2019s a photo of a chair. I don\u2019t know why we\u2019re freaking out about it, to be honest. \u2026<\/p>\n\n\n\n<p><em>\u201cI know that, ultimately, we\u2019re talking about a couple of posts on Twitter. But the direction you\u2019ve taken the account is the first time I\u2019ve sensed something of an intriguing rebrand for the party. It has made me oddly hopeful.<\/em><\/p>\n\n\n\n<p>\u201cWe\u2019re seeing growth across all of our accounts. We\u2019ve added 1 million followers to our platforms since January. It is important to note, though, that it\u2019s very different running an account for a faceless organization when compared to running an account for an individual person. So I wouldn\u2019t say every elected official should go out and start posting cuck chairs, but people are in search of authenticity. That\u2019s what I would recommend: less fixation on an arduous approval process, less fixation on how you think things should be done, and more of a focus on what actually works.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The DNC is taking the gloves off on social media in the fight to beat back Donald Trump and his billionaire-first agenda. The new DNC digital agenda shows that Democrats are focused on authenticism \u2013 meeting the moment and going on offense. With this revamped digital strategy, the DNC is creating unique and innovative messaging [&hellip;]<\/p>\n","protected":false},"author":292,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1053571","post","type-post","status-publish","format-standard","hentry","category-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ICYMI: DNC Goes on Offense with New Digital Strategy Putting Republicans on Their Heels - Democrats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/democrats.org\/news\/icymi-dnc-goes-on-offense-with-new-digital-strategy-putting-republicans-on-their-heels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:site_name\" content=\"Democrats\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-14T18:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T12:57:45+00:00\" \/>\n<meta name=\"author\" content=\"Adrianna Tomasello\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adrianna Tomasello\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/democrats.org\/news\/icymi-dnc-goes-on-offense-with-new-digital-strategy-putting-republicans-on-their-heels\/\",\"url\":\"https:\/\/democrats.org\/news\/icymi-dnc-goes-on-offense-with-new-digital-strategy-putting-republicans-on-their-heels\/\",\"name\":\"ICYMI: DNC Goes on Offense with New Digital Strategy Putting Republicans on Their Heels - 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